Worldwide, English is the native language of 375 million people. It is spoken by more than 1.5 billion people and is therefore widely considered to be the most influential language in the world.
The role of English in international business is becoming increasingly important. In many companies with global operations it is mandatory to communicate and negotiate in English.
And yet, time and again, international business partners find that, despite this common language, they fail to understand one another. Cultural differences as well as national and regional expressions and colloquialisms lead to misunderstandings and irritations. This can place a significant strain on business relationships.